A Custom IDX Solution Simplifies Downing Frye Realtors Online Home Search for Clients
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A Custom IDX Solution Simplifies Downing Frye Realtors Online Home Search for Clients

EUGENE, OR – April 21, 2010 – (RealEstateRama) — IDX Inc. is please to welcome Downing Frye Realtor Kerrie Novak to the growing team of real estate professionals choosing to update their websites with IDX Broker software. By doing so, Novak is integrating her website with the Sunshine MLS (SSMLS) listing information, previously unavailable to online home seekers. The innovative IDX Broker software extracts raw listing data from SSMLS and embeds it on Novak’s website. Potential home buyers all around Naples, Florida now have access to a full, up-to-date database of listing information right on Novak’s site.

The customizable IDX solution provides Novak’s clients with the capabilities of creating a truly personalized online real estate search. Through five unique search categories including: basic, advanced, map, address and listing ID, potential home buyers can narrow their search until they find the perfect home. The most comprehensive of these search options, the advanced tool, allows home seekers to examine the finest details of these properties, which can range from views, to driveway, to land and lot size to exterior. Clients can save their specified search preferences and receive automatic email updates, notifying them when a property matching their specifications is listed on SSMLS.

Novak’s own administrative login page gives her full access and control over her website. Here she can view listing data as it arrives, monitor site traffic and create a unique branding and style for her professional site. With the ability to create custom XML codes, as well as dynamic title tags, Novak can easily increase the visibility of her listings and their chances of getting picked up by a major search engine. Most importantly, Novak has the ability to see her clients’ saved search preferences, so she can better serve them as a realtor, by understanding their needs. With the help of IDX Broker software, Novak can create a more personalized and professional online real estate search experience.

About Kerrie Novak
A native of Michigan, Novak moved to the Naples area after visiting Florida in the 1980s. She has lived in four different neighborhoods in Naples since 2001 and additionally, knows the home building process well, after personally experiencing it twice. As a realtor, Novak is “dedicated to attending to the personal needs and wants of my customer. Purchasing a home should be a fun, joyous occasion.”

About IDX, Inc.
Based in Eugene, Oregon, IDX Inc. is nationally known as a leading provider of real estate search applications. IDX, Inc. actively manages over $1 trillion worth of active listings data from over 340 Multiple Listings Services (MLS). IDX Broker is IDX, Inc.’s principle real estate software utility and myAgent IDX is its principle mobile application available for the iPhone. The easy to manage and customizable software helps real estate professionals display home listing data from their multiple listing service (MLS) on their individual and/or office websites. For more information on all the services provided by IDX, Inc. please visit www.idxbroker.com.


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