New Campaign Helps Dreams Come True For Michigan Residents
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New Campaign Helps Dreams Come True For Michigan Residents

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LANSING, Mich., Nov. 16 /PRNewswire-USNewswire/ — The Michigan State Housing Development Authority (MSHDA) and the Michigan Hispanic Caucus are pleased to announce the release of the latest in a series of tools aimed to make homeownership a reality for Michigan’s Hispanic population.

Mi Sueno, an informative video produced in Spanish with English subtitles, walks viewers through the home buying process, providing critical information on predatory lending dangers as well as safe and secure home loan alternatives for homebuyers. Mi Sueno — translated, My Dream — is a component of MSHDA’s Save the Dream campaign.

The approximately 27-minute program has been released to public access, cable access and public television channels across the state. Local producers are enthused about Mi Sueno and what it means for Michigan residents. Richard Cory of Romeo’s WBRW Channel 6 said, “We are excited to participate in this program. At WBRW, we feel it is important to reach out to the Hispanic community, as we cater to a growing population of Hispanic residents.”

Leaders at MSHDA are encouraged by the enthusiastic response. In 2005, MSHDA created a Five-year Housing and Community Development Action plan that includes several strategies to improve homeownership in Michigan. This plan included 17 workgroups, one of which was targeted at reaching emerging homeownership markets like the Hispanic population. Mi Sueno and the partnership with the Michigan Hispanic Caucus are the result of the Emerging Homeownership Markets workgroup’s ongoing commitment to helping Michigan’s Hispanic population overcome the barriers currently keeping home ownership out of reach.

MSHDA Executive Director, Michael R. DeVos said, “At MSHDA we are committed to providing all Michigan residents with the programs and tools necessary to bring their homeownership dreams to life.” DeVos continued, “This means taking a long look at what is out there and crafting programs that have the potential to reach all groups in all regions of the state.”

In a separate statement, MSHDA Director of Homeownership, Mary Townley, agreed with DeVos. Townley said, “With programs like Mi Sueno available, we are able to give Michigan residents that otherwise would have been scared away from the home buying process the tools they need to achieve the dream of homeownership.”

To view a 15-second promotional version of Mi Sueno, log onto www.mshdadream.com. Production and distribution of Mi Sueno is made possible in part by Univision Detroit.

MSHDA is a quasi-state agency that provides financial and technical assistance through public and private partnerships to create and preserve safe and decent affordable housing, engage in community economic development activities, and address homeless issues. MSHDA’s loans and operating expenses are financed through the sale of tax-exempt and taxable bonds and notes to private investors, not from state tax revenues. For more information on MSHDA programs and initiatives, visit the Web site at www.michigan.gov/mshda.

SOURCE Michigan State Housing Development Authority

© 2007 PR Newswire. All Rights Reserved.

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